CPC vs CPM: which billing model works best for Facebook Ads?
Whether you’re new to Facebook Ads or an old marketing soldier, creating each new campaign starts with choosing a target, a bid optimisation type and a billing event model. For events, your choice comes down to the CPC (Cost Per Click) and CPM (Cost Per Thousand or Thousand Views) models. They are powerful but misleading. […]
How to optimise Facebook Ads, but don’t over-optimise them
Even though we make a living optimising and automating things (and by things I mean mainly advertising efforts on Facebook and Instagram), there are still some hacks that even the smoothest operators tend to fall for. Learning phase vs. guessing The Facebook Ads learning phase is probably one of the most powerful concepts (and optimisations) […]
